How do you feel about fashion brands becoming messengers instead of being the message? This is the future of the fashion labels entering and playing the social / digital media field. They go, and we follow...
More often than ever, they go to online video visualization as they set new campaigns, ads, seasonal deals, designers' updates, fashion runaway shows, etc... And all the fashion brands / houses to follow, while we - are to watch them.
HUGO BOSS just launched their online TV/video series called HUGO BOSS TALK. The videos will feature international personalities from different creative and/or professional backgrounds like fashion, music or art.
Here's more on it here.