March 28, 2012

A Fashion Publicist: Behind The Closed Doors

The next time you go to a fashion runaway show and/or to a benefit organized by a well-known fashion designer and/or glance through a fashion magazine and see the ads of the designer's clothes and/or see a billboard ad hanging down the Time's Square - you wouldn't realize - [if at all] - that behind it all could be one person, a fashion publicist.

That's right! It could be a beautiful petite woman, who handles it all and handles it all in high-heel shoes too, ha! But while many of you might feel that it's a pretty glamorous job - [of course it is, to a point...and so many girls come to New York every year to work in fashion] - me and her would tell you that there's a lot of things that this person does that is not glamorous, and not that the truth of it has been ever written anywhere about. One can only judge if one has been ever exposed both yourself to a job like this and to a fashion publicist like that.

The hours are long and stressful. The people around are demanding and capricious. And the designer's reach - being an worldwide brand - is beyond the city of New York - so she's got to deal with a lot of international bizarre and cultural 'lost in translations'. But no words can describe the above and more of what a fashion publicist job is all about better than this one video... Meet the woman behind the Donna Karan fashion label - [the woman, who I could proudly call my tweet-buddy...]

Introducing the DKNY PR / Publicist girl. Fueled by iced coffee and Blackberry, experience the Spring 2012 New York Fashion Week through her eyes as only she can see it. Watch what it takes to put on 3 shows (Donna Karan New York, DKNY, DKNY MEN) in less than a week's time. Grab your Venti iced nonfat and Buckle Up!

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